HI, I'M MARWA

Founder of Beautyworth and probably the face you see on Instagram and TikTok when it comes to hair care. So, consider me your buddy on your haircare journey! First, a few little facts about me;

✔︎ A quality nurse whose blunder was looking for the second shoe of a one-legged patient.


✔︎ My dream? Living in the countryside, with a vegetable garden and a baby goat.


✔︎ Moroccan with a great passion for natural care.

gezondheidszorg

2017

During high school, I wanted one thing above all: perfect hair according to Western 'standards'. From styling to chemical treatments... until my hair started breaking off.

2020

After COVID, I developed chronic telogen effluvium. The extreme hair loss became my turning point, the moment I wanted to understand how to restore my natural hair.

2021

With my nursing background, I delved into research on hair growth and various hair problems. No false trends or marketing tricks, but proven insights.

2024

Inspired by both science and traditional knowledge, I developed my own formulas, as well as tools to clearly share all my knowledge with others for a fair and targeted approach.

2025+

To this day, I support people on their hair journey with honest, proven insights. No impossible expectations, but tools to embrace and purposefully care for your natural hair.

VISION & MISSION

At Beautyworth, we believe that true beauty begins with embracing your natural hair, free from imposed standards.

We help you care for your hair in a targeted and conscious way, with a personalized approach and the right knowledge and tools to take control yourself, from the inside out and the outside in.

Beautyworth: You’re Beautiful, You’re Worth it.